Call it a case of art imitating life. Costa del Mar recently unveiled fish sculptures of a Tarpon, Blue Marlin and Bass, built entirely out of its own sunglasses parts, in its new advertising campaign.
A mix of lenses, hinges, frame arms, nose pads, side shields and retainer cord segments from hundreds of Costa sunglasses went into building the mounted fish sculptures , currently on display in full page colour ads in various publications.
Large Mouth Bass
Each fish was built using the sunglasses lens colour and frame technology necessary to catch that particular species. The Blue Marlin model glows with dozens of Costa's 580™ Blue Mirror lenses as scales and silver and black frame arms as fins. Side shields and retainer cords add realistic detail to the Billfish body.
Green Mirror lenses, nose pads and hinges work together to create a life like bass fish form. For the tarpon's scales, more than 150 Costa 580™ Silver Mirror and Grey lenses were used. The fish also features frame arms to shape the fins and mouth, with a Costa 'C' logo accentuating its eye.
Check out this short video on the making of the sculptures!